Marketing Case Study 1

Beyond the Boundary: A Social Media Campaign to Gain more reach!

Company: Empowered Path Expos

Introduction

  • Empowered Path Expos is a Holistic Organization that hosts events like Psychic Dinners and Psychic Expos.

The Story of Empowered Path Expos

Empowered Path Expos hosts monthly events that contain Psychics, Meditators, Massage Therapists and Vendors that sell all sorts of items such as Jewelry, Crystals and Essential oils. Just recently, they obtained 5,000 followers on Instagram! Their goal is to enlighten, enliven & empower people interested in creating wellness & balance in mind, body & spirit!

The Challenge the Client Faced


The Client's main source of Advertising is Social Media and needed a new Social Media Manager since the previous one went onto a new endeavor. The opportunity was to fulfill the role as the new Social Media Manager, as well as create a website to start a new form of Brand Awareness and to start collecting Emails through the website, in order to send out Emails for Marketing Campaigns.

In Conclusion

They needed help with Social Media Work and needed a Website built.

  • The Social Media Videos I made for their account saw a 100% increase in view count.

  • The website I created for them has become a great way for the organization to collect emails for Email Marketing Purposes.

  • They previously did not have a Google Adsense account, I helped make one for them and so far have run one Campaign.

Marketing Case Study 2

Exploring New Frontiers: A Marketing Campaign to Boost Brand Awareness

Company: PrintCorp Incorporated

Introduction

  • Printcorp is a company that does Graphic Design & Printing Services.

  • Printcorp wanted new ideas on what they could do for their Brand Awareness and reach a broader audience.

The Story of PrintCorp Incorporated

Print Corp is a Printing company that prints everything from Brochures, Business Cards to Flyers. They also provide Graphic Design Services, Bindery & Finishings Services, as well as Lettershop Services. They are a one stop shop when it comes to Graphic Design and Printing Services.


The Opportunity the Client Faced


Printcorp Incorporated has a Website and a Yelp page, aside from that, their digital foot print is very low. They have no Social Media, they don’t appear to be utilizing Google, or Bing Ads, and their website mostly consists of images instead of actual text, which is bad for SEO (Search Engine Optimization). Because all of their important information that will help them find customers is in image form, that means that search engines will not be able to find them. Search Engines need to read the text off of your website and cannot read images. The customer faces untapped potential of creating a bigger digital footprint, that was brought to their attention by working with my business.

The Strategy


To create a stronger Digital footprint I suggested,

  • Social Media Accounts on Facebook, Instagram, Youtube and Tiktok.

  • Convert the website from images, into text so that Search Engines can find them.

  • Create blog posts, another great SEO tool. Plus, when people know what you’re talking about, they’re more likely to do business with you.

  • Obtain a list of Emails to start an Email Marketing Campaign.

  • Make a Google Adsense account to start advertising digitally.



In Conclusion

I help companies Create and Maintain their Digital Marketing footprint by increasing their visibility with Online Ad Campaigns, Elevate Social Media followings, Optimize Keywords for SEO, Website Traffic Growth, collect & send out Email Campaigns for Email Marketing, and improved brand sentiment.