Marketing Case Study
Beyond the Boundary: A Social Media Campaign to Gain more reach!
Company: Empowered Path Expos
Introduction
Empowered Path Expos is a Holistic Organization that hosts events like Psychic Dinners and Psychic Expos.
The Story of Empowered Path Expos
Empowered Path Expos hosts monthly events that contain Psychics, Meditators, Massage Therapists and Vendors that sell all sorts of items such as Jewelry, Crystals and Essential oils. Just recently, they obtained 5,000 followers on Instagram! Their goal is to enlighten, enliven & empower people interested in creating wellness & balance in mind, body & spirit!
The Challenge the Client Faced
The Client's main source of Advertising is Social Media and needed a new Social Media Manager since the previous one went onto a new endeavor. The opportunity was to fulfill the role as the new Social Media Manager, as well as create a website to start a new form of Brand Awareness and to start collecting Emails through the website, in order to send out Emails for Marketing Campaigns.
In Conclusion
They needed help with Social Media Work and needed a Website built.
The Social Media Videos I made for their account saw a 100% increase in view count.
The website I created for them has become a great way for the organization to collect emails for Email Marketing Purposes.
They previously did not have a Google Adsense account, I helped make one for them and so far have run one Campaign.